01
Netflix
Freedom and flexibility
Netflix
Read
Artboard
Artboard
02
Slack
Working transparently
Slack
Read
slack-thumb-layer1
slack-thumb-layer2
03
Shopify
A north star
Shopify
Read
background Layer 1
background Layer 1
04
Capital One
Customer connections
Capital One
Read
Google
Always learning
Google
Read
05
Pinterest
Mission driven
Pinterest
Read
06
More companies
More companies
Coming Soon

Uncover the design DNA that makes Netflix exceptional

Enter your information once to access the entire genome—forever.

The
Design
Design
Design
Design
Genome
Genome
Genome
Genome
By InVision
Project
Project
Project
Project

8

Industries

What powers great design? We studied design-forward companies and found one thing in common: they all do it differently. Organizational structure, design process, tool stacks, and more play a significant role in how they achieve competitive advantage through design.

15

Companies

Explore

86%

Use a Design System

36%

Hybrid Org

29%

Decentralized Org

36%

Centralized Org

1 : 3

Designers to Engineers

Deep dive into these organizations to see how their unique approaches enable them to succeed.

01
Netflix
Freedom and flexibility
Netflix
Read
Artboard
Artboard
02
Slack
Working transparently
Slack
Read
slack-thumb-layer1
slack-thumb-layer2
03
Shopify
A north star
Shopify
Read
background Layer 1
background Layer 1
04
Capital One
Customer connections
Capital One
Read
Google
Always learning
Google
Read
05
Pinterest
Mission driven
Pinterest
Read
06
More companies
More companies
Coming Soon

Andy LawNetflix

DiĂłgenes BritoSlack

Lynsey ThorntonShopify

Ryan PageCapital One

Margaret LeeGoogle

Meredith BlackPinterest

My Genome

Your design team has a superpower. Discover it—and share it with the world. Fill out your info to nominate your company for a report.

The Design Genome Project by InVisionPrivacy PolicyTerms